New Facility is First of Several International Zippo Lifestyle Stores
Zippo unveiled its newly designed retail store at the company’s museum in Bradford, PA. The retail store, which underwent a complete transformation, was updated with a sleek, contemporary design to reflect the company’s focus as a lifestyle brand. The store is located within the Zippo/Case Museum – a 15,000 square foot attraction that honors the legacy of both Zippo and its subsidiary, W.R. Case & Sons Cutlery Co. The official grand opening will take place on Saturday, September 15, 2012.
“We wanted to give our consumers a completely new experience,” said Zippo Retail Manager Josh Gleason. “Zippo is evolving and as we establish ourselves as a lifestyle brand, it was imperative that our retail store reflect that same direction. While this contemporary redesign exudes a new look and feel that’s different than anything else Zippo has done in the past, it doesn’t lose sight of the nostalgic charm that brings focus to the rich history of both the Zippo and Case brands. We couldn’t be happier or more proud of the result.”
It is the first of several stores as Zippo expands its global footprint. “The new store is the flagship for the launch of Zippo retail stores in several international markets,” said Zippo Global Marketing Director David Warfel. “Next year we plan to open approximately 25 Zippo lifestyle stores in such markets as China, India, Morocco and the Mid-East. We’re very excited to bring a new level of Zippo retailing to these essential, and growing, markets.”
The Bradford store is unique in that it is the only retailer in the world to offer every product that Zippo and Case makes. The store also features Zippo and Case branded clothing, museum souvenirs and a complete line of Zippo men’s accessories. There is particular focus on new Zippo product lines, including watches, writing instruments, men’s Fragrances, candle lighters, hand warmers, emergency fire starter kits and cedar fire starters.
Key design features of the new Zippo retail store include pendant drop lights that mimic the look of fire, shelving that resembles the signature Zippo windproof lighter bottom stamp and brushed aluminum back walls that are reminiscent of the finish on Zippo’s classic #200 brushed chrome lighter. Large graphics depict a combination of lifestyle photos and vintage advertising in the Zippo section of the store. The Case retail area showcases an Americana theme with commanding photos of factory workers hand crafting the company’s premium knives.
Another unique facet of the new facility is a computer bar with two terminals which allows customers to create their own design or photo on a Zippo lighter. The process, called “Customize It”, is offered on Zippo.com www.zippo.com/customize/index.aspx) and orders can be placed in-store for free shipping to the customer’s address. To make in-store product selections easier, the terminals also provide a way for consumers to search for Zippo and Case products.
Most of the planning, labor and materials for the new store, including display cases, involved local vendors, emphasizing Zippo’s dedication to Bradford in supporting the local community and businesses. The store was designed by Hadley Exhibits in Buffalo, NY while store fixtures were created by AlleghenyTrico in Bradford, PA.
The store comprises one-third of the Zippo/Case Museum, which is the most visited museum in northern Pennsylvania. The facility also includes the Zippo Repair Clinic. The working Clinic is where Zippo’s famous lifetime guarantee is fulfilled. A 30-foot bay window makes it a viewable exhibit from the museum.
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – “It works, or we fix it free.™” Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit Zippo.com.