Kwik Fill/Red Apple Now Open
New Products to Match E’ville Healthy Lifestyle
The much anticipated opening of the new Kwik Fill gas station and Red Apple convenience store located on the corner of Mill Street and Route 219 took place on Dec. 6 with many United Refining Company executives on hand to celebrate.
The unofficial soft opening on Thurssday tested all operational procedures to ensure things would go smoothly. The New York State license to sell beer is expected to come through by Friday, Dec. 7. As of Friday, the operation will be open 24 hours a day, seven days a week.
The staff has doubled in size with 22 employees, almost exclusively local. The spacious new location occupies a footprint twice as large as the old location across the street, featuring a large parking lot, easy access, eight pump stations and more than 4,000 square feet of Red Apple store space.
Frank Bartela, regional manager or retail marketing for United Refining Company, which owns the operation, said the company took their research seriously to identify and bring in new products to match Ellicottville’s athletic and healthy lifestyle. Products include special energy drinks and f’real frozen milkshakes, smoothies and frozen cappuccinos blended by the customer in a specially designed machine using real ice cream, milk, fruit and coffee.
The expanded Food Express restaurant offers an extensive menu of breakfast, lunch and dinner options to go or to be enjoyed in their comfortable seating area, including freshly made breakfast sandwiches, pizza, salads, subs, melts and other popular items. Food service hours are Sunday–Thursday 6 a.m.–11 p.m., and Friday–Saturday 6 a.m.–1 a.m.
Patrons may also look forward to a possible discount gas day to compete with the gas sold on the Seneca Indian Reservation in Salamanca. A grand opening is planned for the beginning of January with lots of specials.