By Daniel Meyer
As part of their long-term vision to continually expand opportunities to attract more people to a facility that has strategically been developed into a 12-month destination, officials at Seneca Allegany Resort and Casino recently secured two contracts connected to special events that will take place in the region.
Seneca Gaming Corporation recently announced the signing of a three-year agreement with AMSOIL Championship Snocross to continue to host the organization’s major winter competition at Seneca Allegany Resort and Casino.
The AMSOIL Championship Snocross races have become one of the region’s most popular winter traditions as fans watch competitive racing involving more than 200 of North America’s top snowmobilers and internationally ranked participants from nearly a dozen different countries.
Officials from the International Series of Champions have been very pleased with how smoothly things have run since they first brought the games to the region in 2013, making the three-year contract a virtual no-brainer for both parties, especially when you factor in that national exposure is gained because the races are broadcast on the CBS Sports Network.
“After working with Seneca Allegany the past three years, we realize they’re a fantastic partner and someone ISOC wants to be involved with for a long time,” said ISOC’s Carl Schubitzke, who serves as president and race director of AMSOIL Championship Snocross. “This event is one of our premier national events and couldn’t be successful without high-level involvement from Seneca Allegany Resort & Casino. Everyone at ISOC looks forward to having an event at this amazing property for many years to come.”
Using a parcel of land located just outside of Seneca Allegany Resort & Casino that is about the size of a professional football field, ISOC racing crews annually convert a million gallons of water into snow. Fans sit on bleachers set up around the track to observe daytime and evening racing. In addition, the nearby “Family Zone” area allows vendors to sell food, beverages and souvenir items throughout the weekend.
“Our location really sets us apart and creates opportunities you won’t necessarily find at other properties,” said Gus Tsivikis, Seneca Allegany Resort and Casino’s general manager. “We help our guests embrace the outdoors during all four seasons. We’re able to match all of the gaming, entertainment and excitement inside with outstanding skiing, golfing, fishing, hiking, camping, snowmobiling, hunting, boating and other nearby outdoor activities to provide our guests a destination experience.”
The Corporation also inked a unique deal with Watkins Glen International Raceway that allows the Seneca’s three casinos in Western New York to have exclusive marketing rights at the Finger Lakes racing facility.
The agreement allows the Seneca Gaming Corporation’s casinos in Salamanca, Niagara Falls and Buffalo to market their facilities at the racetrack in marketing campaigns that will help try and increase the number of patrons that visit the three casinos.
“We are thrilled to partner with this leading gaming and entertainment company headquartered in Western New York,” said Michael Printup, president of Watkins Glen International Raceway. “This is a great opportunity to promote all that Watkins Glen International has to offer to a new audience. We are excited to get started.”
Seneca Gaming is also exploring the concept of establishing a retail outlet as part of the Seneca Allegany Resort and Casino.
Details are still emerging, but sources indicate that officials are analyzing the pros and cons of opening an outdoor store that would cater to people who enjoy camping, hunting, fishing, skiing, golfing and other activities. A retail component would fit into the company’s long-term vision of diversifying its holdings and retaining its place as a top economic development entity in the region.
Seneca Allegany Resort and Casino features nearly 70,000 square feet of world class gaming that includes close to 2,000 slot machines and more than 30 table games. The facility includes fine dining establishments, casual restaurants, a full-service spa and salon and more than 400 luxury hotel rooms. The hotel, which includes an indoor swimming pool and professional meeting space, underwent a $53 million expansion project three years ago and is considered one of the premiere state-of-the-art facilities when compared to other casino hotels in the state.