Saturday , October 19 2019
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Armour Named HV Snowsports Director



By Jann Wiswall

Bob Armour has been named Holiday Valley’s new Director of Snowsports, taking the reins from Ron Kubicki, who is retiring in November. Armour will begin the new job on October 1.

Armour retired four years ago from GE Transportation in Erie, PA, where he was involved in informational technology, inventory control and manufacturing process improvement. But he has never been far from his skis, working part time in the ski industry ever since college when, in 1969, he started at Peek‘n Peak. He served for a year as Ski School Director there, then stayed on as a part-time instructor on weekends and some weeknights for another 40 years.

He retired from Peek’n Peak in 2010, but was lured to Holiday Valley in 2012 to become adult skiing supervisor, working with Kubicki and the entire snowsports staff.

His wife, Karen, also is a full-time ski instructor at Holiday Valley.

Armour’s athleticism isn’t limited to the ski slopes. He’s also an avid cyclist, played tennis on a U.S. Tennis Association travel team and practiced Taekwondo.

Little known fact: He’s also a self-taught keyboardist who played in the Erie-based rock band Thirst’n Howl for eight years and won the 2010 Rock Erie Award as the region’s top keyboard player.

“Bob is a great fit for Holiday Valley,” said Jane Eshbaugh, the resort’s marketing director.

“He already knows the resort and the customers, and we know he’s highly organized and level-headed, has technological expertise and is a strong leader. He’ll be a real asset as Holiday Valley continues to work to develop new skiers and snowboarders into life-long enthusiasts.”

Armour says he’s looking forward to getting started on the new job and working with Kubicki to ensure a smooth transition.

He’s also looking forward to “working with our guests to help create for them an exceptional experience.”

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