By Alicia Dziak
Looking for another excuse to spend some time strolling through the coolest village around? You got it! In just a couple short weeks, the all-new, second location of The Boardroom (a.k.a. The Boardroom on Main) will open, just in time for Fall Festival.
For those who aren’t familiar with The Boardroom, it opened its doors as a ski rental and tuning business in 1984. Owned by Mike and Jodie Timkey, the business began to focus on the up-and-coming sport of snowboarding way back in the last century. Today, the Boardroom at 6113 Route 219, is a well-know snowboard and rental shop that is literally steps from Holiday Valley.
According to Spencer Timkey, Mike and Jodie’s son, when the opportunity came up to open a second location, the Timkeys were “glad for the opportunity to expand our retail presence into the Village.” And, Spencer will soon be carrying on The Boardroom legacy with his sister, Samantha, as they become more fully involved in both businesses.
“For a long time, we wondered what it’d be like to have another location in town,” Timkey said. “And now, we get our chance.”
The Timkeys aren’t the only ones excited about the new location. “When we announced the second location on social media, the response we got was overwhelmingly positive,” said Timkey. “So many of our customers have become our friends and have told us how they can’t wait to check it out when they come back to town this season. We’re so stoked to get it open!”
The new store will reflect everything customers have come to know and love about the original store.
“We want this to be a mirror image of our flagship store,” explained Timkey, noting that it will not only carry the same product mix, but also provide the same high level of customer service.
“We engage with our customers and converse about anything from the conditions on the hill to pro sports,” he said, describing the store’s vibe as friendly and welcoming. “It’s not hard to be nice,” he added.
One major difference between the two stores is that the new location will not offer rentals or repair work. “The flagship store has an ideal location and plenty of parking,” he said, also noting that it’s the only off-site location to offer HV lift tickets.
As far as the new space goes, “We’re putting in new lighting, new shelves and display cases, but many things, like the stone wall and hard wood floors, are staying the same,” Timkey explained.
The Boardroom on Main will be located in the lower level of 16 Washington Street. Another new store, Adventure Bound onthefly will be opening on the main floor.
“The two stores will really complement each other,” Timkey said. “John (Rounds) offering SUPs (Stand Up Paddleboards) and other outdoors stuff will really lend itself to that outdoor enthusiast, who also probably enjoys skiing/snowboarding.”
The Boardroom staff prides themselves on offering a wide range of all things snowboarding and having the knowledge to back up what they offer. They clearly talk the talk and walk the walk with a laid-back, unpretentious style.
If you love all or anything snowboarding, be sure to make The Boardroom on Main a must-see stop on your Fall Festival agenda. And even if you don’t, check it out anyway—you’re likely to find some cool gear you didn’t know you couldn’t live without!
For more information, visit boardsandpowder.com or follow them on Twitter/Instagram (@boardroomeville) or like them on Facebook @ The Boardroom Snowboard Shop.