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2016 Swagger Cards Now Available!

Holiday Valley Race Team members are now selling the ever-popular Swagger Cards – customizable savings cards that give you a dozen great deals from your choice of many Ellicottville restaurants, shops and service providers.

Swagger cards are like those big, thick coupon books, but all the deals are stored on one wallet-sized card. For just $20, you can save many multiples of your small investment in two-for-one deals, freebies and discounts at Ellicottville businesses that are good for an entire year from the date of purchase.

This year, Katy’s Café, Ellicottville Brewing Company, Bike and Bean, Villaggio, Tips Up, McCarty’s Café at Holiday Valley, Dina’s, Madigan’s, Slopeside Restaurant and Wholesome Hideaway are offering deals ranging from a percentage off your drinks or meal to great buy-one, get-one offers.

Retail shops including Watson’s Chocolates, Daff’s Dry Goods, Dekdebruns, Mud, Sweat & Gears, Ameri-Can, Cameleon, Aardvark, A Touch of Ellicottville, Tangled Twigs, Alexandra, Kazoo II, EVL Spirits and Wine, Nature’s Remedy and the Ellicottville Quilt Shop offer percentage or dollar amounts off your purchases for an entire year.

Plus, you can select from some great deals at Jonny Barber, Rustix Hair Design, the Edge Hair Salon or Core Performance Fitness and Training, or choose BOGO deals at Sky High Mountain Coaster or the Climbing Forest at Holiday Valley.

The card gives you the opportunity to select any 12 of the listed deals. Cards can be purchased at Holiday Valley’s Mountain Sports Center, from any Holiday Valley Race team member (until Feb. 26) or online at, where you’ll find a link that gives the credit to the team. To make your deal selections, click “build your card” and enter zip code “14731.”

With your card, you get unlimited use of the discounts you choose for one full year (except where noted with an expiration date). The card quickly pays for itself and the money raised offsets race team fees, which fund coaches’ travel expenses and equipment such as racing gates, video equipment and timing devices.

Don’t wait to order your Swagger Card today! Visit, or for more information, contact Mary Ellen Elizondo at (260) 415-3046.

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