According to AT&T, “When you see the driver next to you looking at their phone, it’s no longer safe to assume they’re texting. New research from AT&T shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.”
With that in mind, AT&T expanded its “It Can Wait” campaign from a focus on the dangers of texting while driving to include other smartphone-related driving distractions that put ALL travelers at risk.
“When we launched It Can Wait…, we pleaded with people to realize that no text is worth a life,” said Lori Lee, AT&T’s global marketing officer. “The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”
Currently, AT&T is asking people to “take the pledge” to “keep your eyes on the road, not the phone.” More than eight million people are already on board!
Plus, AT&T has created a free “DriveMode” App that “silences incoming text message alerts so you can keep your eyes on the road and stay focused while driving…and…Parents of young drivers can receive a text message if the app is turned off.” The App is downloadable through the Apple App Store or from Google Play.
In addition, AT&T has created a number of other tools that can help keep drivers focused on their main task at hand. Visit www.itcanwait.com to make your pledge and find advice on keeping yourself, your friends and your family safe.