By Caitlin Croft
One of Ellicottville’s newest shops recently celebrated their one-year anniversary.
On Sept. 1, 2015, Liz Boberg, former manager of The Red Door Ski Shop, decided to try her hand at a retail shop of her own. Coming in with several years of retail management experience, coupled with over 27 years in the retail business, Boberg tells us, “I really felt I had a grasp on the pros and cons of retail in Ellicottville.”
The season turned out to be a big test for the new shop. “Fall 2015 was amazing; people were excited for the upcoming winter, but when the season turned out to be much slower than expected, it was tough. We pulled through because of our local base and as soon as spring hit, everything turned around.”
This past September, along with their anniversary, Boberg partnered with the Made in America Store of Elma, NY. “They fit into the theme of my store; I always wanted a shop where I could feature local artisans and crafters,” Boberg said.
The entire shop is a beautiful, eclectic selection of many handmade pieces. Some of Boberg’s featured artists include John Mets with his giclee print art, Christine Wittmann with BufloGALS jewelry, Robin Zefers-Clark’s watercolors, Kathy Mazur’s canvas paintings, Barbara Fox and Todd Plough fine arts and Elliott Hutton of Hog Shed Pottery in East Otto. “We showcase many woodcrafters, quilters, knitters in addition to all of the local art,” explained Boberg.
In addition to the diverse range of products, Boberg will refurbish small antiques. “I love to repurpose!” she said. Custom or special orders are always accepted; she will hunt until she finds you the perfect piece you are imagining, just ask Liz! “If you are moving or downsizing, I also take small pieces into the shop. It is a great feeling when Ameri-Can finds a previously loved piece a new home.”
Boberg keeps going back to how thankful she is that the community welcomed her with open arms. “I am very optimistic for the upcoming season and I strive to please not only the visitors but my core local base,” she stated.
Ameri-Can is located at 11 Washington Street. Like them on Facebook for a great way to keep tabs on anything fun going on at the store, along with sneak peeks at new artisans.
This is a great shop that really gives the shop local movement a new meaning; not only are you shopping local, but you are supporting local artists. Pop in frequently even just to say hi to Liz because at Ameri-Can things come and go quickly!