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Dekdebruns: Not Just a Snowsports Shop Anymore

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By Caitlin Croft

There was something different about 18 Washington Street this past summer; there were racks of rompers, bathing suits and sun dresses out front. This is the second summer Dekdebruns Snow Sports (DSS) has stayed open in their 56 years of business. “We see that our clientele is changing and there are many more visitors to the area in the summer months,” Owner/Operator Greg Dekdebrun tells me. “We want to evolve as a shop. Yes, we will always have our core winter product lines and the same excellent service, but it has been great to see this bridge of old and new.”

This year, the Apex ski boot line has two new products for men and women each, and due to gaining popularity, they are about $100 less this year. Apex Ski Boots are a unique two-part system that consists of an Open Chassis and Walkable Boot. “It is essentially a snowboard boot with a ski chassis that stays right in your binding and the warmest ski boot on the market Dekdebrun said. DSS is proud to have been the very first dealer of Apex Ski Boots. To get that snug as a bug feel they have custom boot fitters to keep your feet happy and warm skiing.

There is an array of fabulous winter wear and not just for the women! There is a selection of men’s button downs and casual pants. Of course, there is also all the gear you need to hit the slopes in style for both men and women.

Talking with Ciara Peters, the Soft Goods Manager, we discussed everything from what they have available to where she wants to see the retail go in Ellicottville. “Greg has given me a lot of choice in what we carry for the women’s wear,” she said. Ciara has some great taste because they had a whole bunch of great pieces, along with the classic Ellicottville ski tees that look great with any pair of skinnies and a winter parka for hitting the town.

Speaking of winter parkas, they carry Parajumper, which is probably the most fabulous parka I have laid my eyes on.  Now, it will cost a bit more than the average jacket, but every detail is impeccable, and it is tailored to perfection.  Obviously, I tried it on and I don’t think you would ever get cold in this parka. “We prefer quality over quantity,” Ciara told me and that is clear.

Dekdebruns is hosting the premier of This is Home: A Film by the Faction Collective at Finnerty’s Tap Room on Dec. 2, 2017. This is a free event starting at 6 p.m. and the movie will be shown 8 p.m. The essence is “A Journey to Find What Makes Us Skiers” … intriguing I know.

Last for this article—and this is the sad but exciting part—Greg is looking to sell the business and retire from his decades of time in the industry. “It has been a wonderful life, but I am ready to pass on the tradition to someone who will continue the same great excellence we have come to know and love here. There is a culture where everyone in our staff becomes a part of the family.” But don’t fret—they will not close, just merely ready to find the next generation of Dekdebruns owners.

Dekedubruns can be found at 18 Monroe Street in our beautiful Village of Ellicottville. Visit their website for Fall and Winter Hours – www.dekdebruns.com or call them at (716) 699-2754. You can also follow them on Facebook, Instagram and Twitter with /dekdebruns or @dekdebruns.

P.S. Hard Goods Manager Curtis Boza loves 3 Musketeers and he was too busy tuning skis to talk to me. Assuming that is how his winter will be, you would make his day if you dropped one off. P.S.S. Braden the Keeper of the Cave is going to be mad at me that I didn’t put his favorite candy in so surprise him.

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