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Snowboarding: It’s a Generational Thing Now

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By Caitlin Croft

With the 2020 decade fast approaching, the snowboarding world will be entering its sixth decade of existence. With the mainstream catching on in the late 80s and 90s, we are now entering into the third generation of boarders. “It’s a grassroots thing— snowboarding,” Spencer Timkey tells me as we chat at The Boardroom High Top. Timkey is the second generation of owners at The Boardroom.

In 1984, Mike Timkey opened Alpine Ski Rental. In 1991, he bought his first boards and since then it evolved into The Boardroom. “We recently welcomed our third generation to the Timkey clan with my nephew,” Spencer said. “It is so cool to see these grassroot snowboarding families bringing in their kids to pass on the love of the sport.  You have some old school boarders that only want their kids on boards.”

They are seeing the 30-somethings with young families coming in, eager to get their kids into snowboarding. It seems that over the past decade it was more a “ski family” with a few sibilings deciding to try their hand at snowboarding. It is amazing that this sport is now turning into a cross generation lifestyle. “This will be the 5th Olympics with snowboarding and the 2nd time that slopestyle has been featured,” Timkey tells me as we walk back to the work room, so he can work on a customer’s new board. After it was all mounted, Timkey invited the customer back to give them the run down on their new set up. The smile on their face was priceless as Timkey explained what the difference between their old board and the new one will be.

Also, The Boardroom features a ‘try before you buy’ deal that will help you hone in on what board is best for you. Listening to Timkey, it was fascinating all the differences. Their staff is all well versed in the product lines and will help you find the perfect board for you. The Boardroom also features ‘Free Rental Tuesday’ so if you are hesitant about getting out there, this is your opportunity! (I will be trying my hand at snowboarding this year, that’s for sure!)

“We want as many new people exposed to the sport as possible. It’s a lifestyle. I like to call it a Friend Sport because it isn’t competitive, and it is about riding with friends and family,” Timkey passionately tells me.

The enthusiasm at The Boardroom is on a whole different level. The hottest thing in Boarding this year is the new Step On from Burton. This is a step on binding that allows you to get to shredding faster. The Boardroom is 1 of 70 retailers in the country to carry the binding… way cool.

Some of the lines that they carry include: Roxy, Burton, Darn Tough, Lib Tech Solomon, Oakley and Giro. They also do daily ski and board rentals. In addition to all the gear for the slopes, there is everything from après wear to luggage to 716 snapbacks. “When someone comes in and chooses to spend money with us, we want them to get the best quality and give them the best experience… an online retailer doesn’t give you a high five when you buy a new board,” Timkey jokes.

The Boardroom can be found at 6113 Route 219. Check out their website for hours and rental rates boardsandpowder.com. You can contact The Boardroom at theboardroomsnowboardshop@gmail.com, on Twitter at @BoardroomEville or Facebook at The Boardroom Snowboard Shop or just pick up the phone and call (716) 699-5620.

The Boardroom Stoke-O-Meter is set to ‘Holy Stokes’ and they are certainly stoked for this early 2017-2018 season! theboardroomsnowboardshop@gmail.com, on Twitter at @BoardroomEville or Facebook at The Boardroom Snowboard Shop or just pick up the phone and call (716) 699-5620.

The Boardroom Stoke-O-Meter is set to ‘Holy Stokes’ and they are certainly stoked for this early 2017-2018 season!

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