By Deb Everts
Skiers and bikers of all disciplines will find just the right apparel and accessories in Slopeside Ski Shop at HoliMont located in the main chalet.
Manager Greg Culver said the shop carries mostly winter merchandise, but it also has some items that cross over the seasons. He said he has personally been pushing a bike contingency at HoliMont because a lot of the members and other people that come to the resort are bike enthusiasts.
According to Culver, the shop’s most popular merchandise is a customized line of apparel featuring the HoliMont logo. Shoppers also have a large selection of merchandise to choose from that ranges from low-end to high-end quality. The selection includes hats, gloves, goggles, helmets, visors, hoodies, T-shirts, turtlenecks and items for kids.
New to the shop this year is a brand called Arc’teryx, which is very high-end outerwear, mid-wear apparel made by a Canadian outdoor clothing and sporting goods company founded in North Vancouver, British Columbia. Culver said the brand will be unique to HoliMont’s ski shop and people will not be able to find it elsewhere. He said it’s a premium product that fetches a premium price, and it’ll have a HoliMont logo badge on it next year.
“I do all the buying and I spend a lot of time shopping for this merchandise. I want it to be different,” he said. “We’ve partnered with Richardson Sports this year for baseball caps. They are great quality, affordable and come in a wide array of colors; everybody loves them. We’ll will also carry visors that are quite popular and knit hats from Richardson.”
Culver said Slopeside Snowsports, LLC is the official name for the shop that is a subsidiary of HoliMont and is run as a separate company. “Gear Up” is a logo under Slopeside and it’s been branded for the rental shop.
“I don’t know when the shop first opened, but I think I’m the fourth person to run the retail end of the operations,” he said. “At one time, the shop was farmed out and someone leased the space and ran it. After a while, Dave Riley, our general manager, decided it was something he wanted to make a HoliMont entity so, in 2012, HoliMont took it over.”
Culver wears many hats at HoliMont. In addition to being the store manager, he’s also the director of marketing and rental manager, as well as the graphic designer for the resort’s advertisements, brochures, posters website, trail maps and custom apparel sporting the HoliMont logo.
Currently a resident of Springville, Culver said he formerly owned a ski shop, Sliders Ski and Snowboard in Colden, for 13 years that serviced Kissing Bridge Ski Area. He said that’s how he cut his teeth on retail.
According to Culver, when he closed his shop down, he taught snowboarding at Holiday Valley for a year. Then, a friend told him HoliMont was looking for someone to run their retail and rental shop, which he thought would be perfect for him. He got the job and the year after that, the marketing position opened and he got that job as well. His degree in marketing and visual communications from the Art Institute of Pittsburgh has been well applied to what he’s doing now at HoliMont.
For those looking to scoop up some great deals for next year, now is the time to take advantage of end-of-season pricing. From now until HoliMont’s closing day (tentatively April 8), assorted gloves, hats and helmets are 40 percent off.
Slopeside Ski Shop is open to the public and is located inside HoliMont’s main chalet at 6921 Route 242, in Ellicottville. Business hours are Monday through Friday from 9 a.m. to 4:30 p.m.; Saturday and Sunday from 8:30 a.m. to 4:30 p.m. For more information, contact the ski shop at (716) 699-4698 or firstname.lastname@example.org.